The goal of networking is to create and develop relationships for mutual gain.
Occasionally, you meet someone who might be a potential customer for your product or service. You might exchange business cards and then head off to your next conversation… or the refreshment table.
It’s not just about delivering a "commercial" or swapping leads. It’s about establishing and nurturing relationships—relationships with people who either need your product or service…or can introduce you to people who do.
Sandler trains people to identify their ideal target market and how to identify and build ideal (and mutually beneficial) relationships with people who can help them fill their pipelines with qualified referrals.
Use LinkedIn to connect with people in a targeted way to add value to others, share insights, and build out your network with prospects in only 20 minutes a day.